Last week I gave a conference about “Brand Storytelling” at #DDayEADA (Digital Mondays EADA Alumni). The speech revised concepts like Storytelling, Transmedia Storytelling, Narrative Universes and then, Brand Universes and Branded Content.
As I usually do, I made a special presentation only for this event. You can see it here:
I want to thank Slideshare, because they picked it up as Top Presentation of the day.
One more thing: these slides have a “spin-off”.